|Lisa & Bryan|
How is Fiyah Jelly made? We have revised and perfected a generations old family recipe for Jamaican Scotch Bonnet Pepper Jelly. We use only fresh, non-GMO ingredients with no additives, preservatives, colorings, flavorings of any sort. 5 real ingredients brewed up in our own process.
Do you ever come across anyone who doesn't like the stuff? Some folks really want a milder version. But that kind of defeats the point of Fiyah Jelly. It's not for the light-tastebudded.
|Hollywood Holiday Market 2014|
Do you enjoy being a vendor or is it a challenge for you to be front & center with buyers? Neither of us had ever done any public sales like this before. Odd Duck 2014 was literally the first time we'd ever done it. We didn't really know what to expect but it was a total blast. I'm a pretty gregarious guy once I get going. I'm used to being in front of decent sized crowds, occasionally for the purpose of being silly or performing. In this case, I'm trying to attract people to something I really believe is a great thing that they should check out. Fairly quickly I found myself acting like a carnival barker pulling folks in to try out Fiyah Jelly who would otherwise have just continued walking past. My attitude is that we're there to sell. They are there to see what is out there and hopefully to buy it. We don't have any name recognition to speak of yet, and there's nothing else like it on the market. So it's my job to get their attention so they can try it and then decide if they want some to take home. If I can get a smile out of folks in the process, get them to come over, and give it a try, about 80% of the time, they end up buying a jar. So yes, it was a lot of fun and it resulted in wildly successful sales.
What are your goals with Fiyah Jelly? Short term is to continue to grow Fiyah Jelly as product and hopefully get it into a big market. We're looking at Trader Joe's and Whole Foods. We think Fiyah Jelly could sell worldwide. The kind of heat we have is growing in popularity in the US but it's already common in most of the rest of the world. But the flavor of Fiyah Jelly isn't common anywhere except in the homes of folks who have bought some. We hope that changes.
What is one thing we might be surprised to learn about you? Lisa is an accomplished licensed massage therapist for 16+ years and no one would know when I'm out there doing my Fiyah Jelly thing, but I'm a practicing attorney and former College US History instructor.
Now, if you really can't wait until April 11th or 12th for the next Odd Duck Bazaar to get your supply of Fiyah Jelly, you can order online at their website: fiyahjelly.com.